Nine Proven Tips on How To Increase Sales Using Video Marketing

Posted on July 13, 2008

Today we are being asked to buy products and or services virtually every minute of the day, to survive we simply switch off and are only being attracted by something that can grab our attention using sound, pictures and movement. The complete answer is Video marketing. However any video is not good enough and wont get the results you want. We have put together a list of 9 tips that will make your videos the sort of video that people want to watch and share with their friends.

Right lets get started.

Number 1. You must grab the viewer’s attention, make it interesting, then they will watch and then share it. To make it unique try to include one or more of these ideas.

· Make it cute and appealing by including animals or babies,

· Make a funny video, people love to share jokes

· Interview famous people

· Give out some really helpful information, secrets they want to know.

Number 2.

· Learn how to use special effects, this will keep people watching longer

· Background music (not too loud if you are speaking)

Number 3.

Remember why you made the video. It is usually a call to action. Use your video to offer special discounts or free reports with great content. Send them to your website. Repeat the website address and have it written on the video. Put it at the end of the video as well so they can go straight to your site.

Number 4.

If you are doing a presentation video it is important to speak clearly, if you cannot be heard clearly people are going to lose interest and turn off. Viewers are making a judgment call on you and your company during the video, so make sure they are getting the right idea about you and your services. How you sound and look has a very high impact on the viewers, this could make the difference between buying or not.

Number 5.

Once the video is completed, it is a good idea to submit it to more than one video sharing site. YouTube is very popular but don’t forget the others. An easy way to submit to multiple sites is to go to Tubemogul.com and follow their instructions. You can always track the results to see where most the traffic comes from.

Number 6. It is no good making a video that no one sees, remember to make your video search engine friendly. The best ways to do this is to use your keywords in the title, Description and tags. The title of the video should contain your main keyword, and the description should contain keywords and make people want to view the video. The tags you use should be specific and relate to the content of the video.

Number 7.

Another idea that is proving popular is to put incomplete videos on YouTube etc. telling viewers if they want to see the rest go to your website. If the first part is interesting the conversion rate for people going to the website is high and that is what you want.

Number 8.

Use your video to sell yourself and your company, not so much as a hard sell for a product. Build up the trust and make people want to buy from you. Once you have accomplished that your sales will start to improve dramatically. A 300% increase in sales is well worth the effort.

Number 9. Videos are like any other marketing tool, don’t do one and think that is the answer. One article is not sufficient and nor is one video. Get into the habit of creating videos, it will not be long before you are confident and doing an awesome job.

I hope you can use these ideas to increase your sales.